I am sure most of the online businesses wanted to get ranked on first page of Google search results when someone type a query.
This can be achieved by doing SEO effectively for your website. 
SEO involves lots of concepts. But in this blog I will try to explain one of the factor, which is part of on-page SEO – Title Tag.
What is a Title Tag?
As we have a name to any movie, or name to any book, title tag is the kind of an HTML tag which tells the name of a page to Google.
Title tag appears in the search results of Google, and is not visible to users once they land into the page.
Note: Do not get confused title tag with h1 tag. Some of the pages will have same title tag and h1 tag.
What is the importance of Title Tag?
As discussed, title tag appears in the search results, which tells to users on what the page is about. This tag can help your website in getting more clicks.
It is also one of the on-page SEO factor. On-page SEO is nothing but, anything that you do inside of your website for better rankings in search results.
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Google considers more than 200 ranking factors in ranking your website for any particular keyword. Title tag is one such factor.
How to see title tag in the HTML code of a page?
If you want to see where the title tag is present inside the HTML code of a page, just type Ctrl + U, and your code of the page will open a new window.
Now type Ctrl + F and search for “ <title>.
Now you will be able to see the title tag of that particular page.
How to write an effective Title Tag that Google will love?
So to write an effective title tag, here are some tips which can help you:
- Think like your search users and find out the search volume (through Google Keyword Planner) for various queries you think your users will type in Google. Take the one which has decent search volume. These are your keywords.
- Try to add these keyword / keywords in the starting of the title tag followed with other text, if needed.
- Follow a standard format throughout your website. For example: Keyword or Page Name | Your Business Name
- It is strongly recommended to have your title tag in between 60 to 70 characters.
- Write unique title tags for each page. Do not duplicate title tags for multiple pages.
- Make the title tags attractive. Title tags can improve your CTR in search results.
- Try to use action words like Get, Take, Learn etc in your title tag.
How to add Title Tag for a WordPress Website?
As discussed, title tag is an HTML element. But it can be easily added in WordPress without any prior coding language.
There are many ways you can do this. But my favorite one is using Yoast Plugin.
Install this plugin in your WordPress website, and if you scroll down to each page or post you will see this plugin.
Here is where you can give your title tag.
Conclusion
SEO is a very important channel which can bring you lots of free traffic over the time. Out of more than 200 factors which needs to be considered, title tag plays a very important role.
Follow the tips discussed above for writing an effective title tag and make use of best SEO results.
