I know most of the new bloggers wants to start their own blog and earn a decent income from it.
They might have did all the basic things like purchasing a good domain, hosting and a nice theme for their blog.
But they might be scary now. Why?
To write a blog post and publish.
They might feel like on how to start, where to start, which topic to choose, how to impress their readers, what if their post is not liked and get negative comments….
This is the kind of feeling every new blogger faces. How do I know?
Because even I started from the same stage 🙂
I used to have lots of negative thoughts and used to think like on how people will react to my posts, will they laugh at my writing?
But don't worry. This happened with all the successful bloggers. They all started from the same stage and they all have faced the same feelings.
So I thought I will write an ultimate guide on how to write a great blog post, which can help people like you know everything about it and make you a successful blogger.
Lets get started.
Step 1: Decide a Killer Title Before You Write a Blog Post
I remember a story told by teacher in my childhood.
There was a man walking on the road and suddenly he come across a junction of 3 roads. He was now confused on which way to go.
Then he asks a stranger passing that way - Excuse me, where will I go if I walk through these ways?
Then the stranger replies - where do you want to go?
The man replies telling - I have no idea.
Now the stranger replies telling that “there is no difference on whatever way you go.”
It means, since the man does not have any goal or destination in his mind, there will be no difference on whatever way he go.
Nice…..but why am I telling this story here?
Because this similar kind of story matches with most of the new bloggers.
They will not have any blog title in mind, but will just keep on writing a post.
They will have no roadmap on what they are writing and ultimately confuse their readers.
So the best way to start writing a great blog post is to have a title crafted first.
It is only based on the title you have to write a blog. This will help you focus and stick to the topic you intend to write, instead of taking your thoughts in different directions.
Here are some tips which can help you craft a nice title for your blog:
1. Understand Your Readers Problems
Having a good title is the best way to bring readers to your blog.
If the blog title is not intended to solve your readers problems, then why should they come or why will they come to read your blog?
You should solve any one of the problem your readers are facing through your blog.
For Example
This post is mainly written to help on how to write a good blog post. Writing a blog post scares lots of new bloggers and through this blog I am trying to solve this problem.
Similarly, if your blog is into Finance niche, then help people solving various of their problems like - how to file tax online, how to save money etc.
So now a question comes to your mind.
How can I know what are the problems my readers or audience are facing with?
You have to research on them. You have to read your own blog comments, blog comments from your competitors, amazon reviews which are related to your own products etc.
You can even send an email to all your existing subscribers, asking for what is the major problem they face.
So always, write your blog title first and then start blogging. Write your blog title in such a way that readers are clicking on your blog link to read, as it is going to solve one of their problems.
Always, write your blog title first and then start writing your blog. @businessandif1
Bonus Tip
Narrow your blog title to a specific problem, instead of keeping it too broad.
2. Steal from Your Competitors
Now you have done your own research and still may face an issue in understanding what your readers problems are or how to craft a headline that attracts, even if you understand your readers problem.
The best way I suggest now is - Steal from your competitors.
Don't take me wrong. This does not mean to copy from them.
You can have a great understanding by looking at yours competitor blog topics. They have already done their own research and finalized their blog topics.
Make use of them.
3. Be Consistent With Your Style
Every blogger will have their own style of writing blog titles. You have your own style and try to be consistent with it.
Every blogger will have their own style of writing blog titles. You have your own style and try to be consistent with it. @businessandif1
For example, if your style of writing a blog title is simple by using simple words and suddenly if you start having blog titles with complex difficult to understand words, then your readers may not like it.
So maintain consistency in your style.
4. Have Your Headline Understand By Every Reader
If your blog is targeted to readers from various regions, make sure your blog title is understood by all your readers.
Do not try to use any region specific jargon's in your headlines.
If you do so, your readers might face difficulty in understanding what the blog is all about and sometimes may end up without reading it.
So please be cautious with it.
Ultimate Tip
Try to have 5 -10 different versions of your headlines. The more you try to rewrite or play around with various words, the better your title will be.
So have around different versions and choose the one which you feel is the best.
Step 2: Write a Good Introduction To Make Readers Stay In Your Blog
You did a great job by deciding on the right and awesome title which can make your readers atleast feel like going through your blog.
But please keep in mind that most of the readers do not continue reading if they feel like the introduction of the blog is not good or very boring.
So your efforts to keep readers in your blog began with giving a good title and now has to continue by writing a good introduction.
So here are some tips which can help you in writing a good introduction for your blog:
1. Empathy - Write from Your Readers Perspective
Most Of the blog posts start with an introduction which talks about their or someone’s research. For example, it will start like “79% of online adults uses Facebook”.
I know it is good point to tell to your readers, but please do not have these kinds of research oriented or academic oriented points in your introduction.
Trust me, it makes people boring and might leave your blog without reading.
Probably the best way is to start with a story. Readers might feel like reading more as they wanted to know what is happening in the story you started.
Note: I don't mean to tell to start every blog with a story. My intention is just to give you an idea on how to make your introduction interesting.
2. Trigger Their Emotions
Readers like to connect with something which triggers their emotions.
Why do you think motivational blogs are so popular? These blogs will trigger positive emotions and that was the reason why you feel like reading more and more.
So figure out something which can trigger emotions of your readers and they should feel like they are travelling themselves along with your words, by connecting to your writing.
Step 3: Over Deliver The Content To Make Readers Trust You
Great work….keep going.
You have kept your best efforts to write a good headline and then write a great introduction.
Now it's time to make sure readers are liking your complete blog and are willing to come back to your website for reading your blogs.
I am sure you wanted them to come back again right?
If your answer is Yes, then this can be achieved by the way you deliver your content to the readers.
It is only through your content you can earn their trust and can make them come back to your site from time to time.
So here are some tips which can help you with this:
1. Use Subheadings
I am sure you might have heard this advice - create long form content so that Google will love your posts and also for getting more social shares. That's true.
But here is a concern.
Do readers read blogs which are very lengthy, say about 2000+ words. (Like this blog)
I am sure not all the readers will read. Most of the readers just scan through blogs, instead of reading word by word.
So the best way to catch their attention is by using subheadings.
Here are some tips which can help you with adding subheadings:
Add them after every few paragraphs
Make sure you are adding subheadings after every few paragraphs.
If your blog is too much of text and there are no sub-headings in between, then users will feel very bored to read it.
So make a habit of adding subheadings after every few paragraphs.
2. Subheadings should match with the main heading topic
Make sure your subheadings are matching with the topic of main heading. If this is not the case then readers might get confused and leave your blog without reading.
For example, let's say your main heading topic is about “how to write a great blog post”, but if you subheadings are some thing like “have dinner with family”, “Sleep for 8 Hours” etc.
I am sure this will definitely confuse your readers.
So please avoid this and make it a good practice of choosing your subheadings wisely.
3. Make use of header tags properly
Make use of headers tags properly, it can be very useful from SEO perspective as well. Using your header tags properly can even create good user experience.
So here is an example on how to make use of them:
Let's say your blog topic is on “What are various types of Indian Breakfasts”. This topic should be in H1.
Under this topic you might be having other subheadings like “Idli”, “Dosa”, “Upma” etc. All these subheadings should be in H2 tag.
Again under “Dosa” you might be having varieties like “onion dosa”, “rava dosa”, “plain dosa” etc. All these should be in H3.
So this is how you should make use of your header tags. I hope you are not feeling hungry now 🙂
2. Use Skyscraper Technique 1.0
Skyscraper technique is an SEO strategy by famous SEO expert Brain Dean.
This Technique tells to write a blog which is more worth or which provides more value than that of your competitors.
In simple, your content of blog post should be unique and also give more information to your readers than any of the other blogs in the internet.
For example, if you observe that your top competitors are writing on “10 tips to effective email marketing” or “12 tips to effective email marketing”, then you should write a post which is like “30 tips to effective email marketing”.
3. Use Examples
Readers like examples. Examples can help them understand the concept easily and they feel like they should read more as they are getting on what they are reading.
So do not hesitate to use examples wherever necessary.
4. Be Generous
Most of the bloggers feel like why should they give complete information about a topic in their blog, as their main intention is to make people buy their paid products.
But this is a wrong strategy.
Try to give as much as information possible to your readers. Only then they will get that wow feeling and start trusting you. It is only if they trust they will buy your paid products.
Generous bloggers become leaders in their niche because folks love people who give freely of their time and talents. source: @blpro
So be very generous in your blog content.
Step 4: Write a Conclusion Which Motivates Your Reader
It's time to close your blog with a proper conclusion.
Make sure your conclusion is very motivating. Motivate your readers that they can do it on what you wrote.
Try avoiding writing something new in your conclusion.
You should just try to summarize on the complete blog and also motivate your readers with your words.
If possible, try asking them to download your resources for Free which can boost their confidence of achieving more.
Step 5: Polish and Publish
Now it's time to polish and publish your blog.
Reread the blog you wrote, try to edit it, delete sentences which you feel like are repeated and conveying the same meaning.
Also, users do not like complete text.
Try to add some images in between your blog.
Bonus Tip
Do not write and publish your blog the same day. Take some break after you complete writing your blog post. Come back with fresh mind read it again, make necessary modifications and then publish.
Conclusion
So it's time to conclude my blog post now. It is the dream of every new blogger to write great blog posts, but somehow stuck in doing it.
I am sure this post will guide you in writing a good blog post.
Start small and do not focus on your number of words initially.
Take consistent action of writing everyday and over the time you will be able to write epic blog posts.
All the very best for your writing journey.
Please feel free to mention your comments about this blog.
See you in next blog 🙂
Ryan K Biddulph says
Gotta have those sweet titles to attract folks Sai. Excellent post.
Sai Krishna says
Thanks a lot Ryan 🙂