After Google, YouTube is the most visited search engine by internet users. 
Most of the companies are trying to create a strong presence in YouTube, these days.
So here is a blog which can give you some tips on how to make your video rank number one in YouTube.
Let’s dive into it:
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Keywords
Understand your keywords. Analyse for which keywords are your competitors are already ranking and what is their search volume. Tool like Google Keyword Planner can give a rough estimation about the search volume.
As like Google SEO, do not try to target for keywords which are very competitive.
Go for long tail keywords.
For example, if you wanted to rank for “ SEO Training”, you might face a lots of competition for it. Instead target a long tail keyword like “Basic SEO Training for Beginners – 2018”.
You just need to analyse for various keywords and then come to conclusion.
2. Title of the Video
Title of video is one more important factor you need to consider. It is the title which will determine whether users wanted to click on your video or not. Try to have a catchy title with your keywords in it.
Do not try to mislead users with wrong titles. This will have a negative effect on your video performance. There might me lots of negative comments, huge drops offs etc.
3. Video Description
Video description can help YouTube algorithms understand on what the video is all about. The better your video description, the better chances for your video to getting ranked.
Here are some tips to write effective video descriptions:
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Write a Long Description
Try to write a long description of atleast 150 words. In general people tend to ignore this and try to give very short description.
Writing a long video description can help Youtube to understand about your video better.
Following screenshot will give you an idea on how Brian Dean from Backlinko has wrote a description for one of his video.
2. Insert Keywords at the beginning of description
As discussed, every video will be targeted for few keywords. Try inserting these keywords mostly at the beginning of the description, if possible in first 2 to 3 sentences.
Repeat this keyword again for around 2 to 3 times in the description.
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3. Use Related Keywords
There might be lots of variants or synonyms for your targeted keyword. Try to sprinkle those variant keywords in the description.
For example, if you are targeting for a keyword “SEO Tips”, then you can use the following different variants:
- Tips for effective SEO
- Best tips for SEO
4. Avoid duplicate content
Make sure the description of your video is unique. Do not try to use the same description for multiple videos.
4. Video Tags
Video tags are words or phrases that describe about the content of your video.
A recent study found that there was relationship between tags and YouTube rankings.
Source: backlinko.com
So make sure you are adding tags to each of your Youtube video.
5. Try to get more likes and comments
Factors like comments and likes are considered as audience engagement signals for your Youtube video.
So try to get more comments and likes for your videos.
How do you get it?
Ask them, once they watch video. 🙂
Conclusion
There might be lots of other factors like number of views, number of subscribers etc. But the ones discussed above also play the most important role in your Youtube rankings.
Please feel free to comment if you have any other tips.
Happy learning 🙂
