Leverage the power of your twitter bio to build a strong and authentic relationship with your followers. The 160 characters of your bio should be bristling with personality.
It is the space where you introduce yourself and your business to a niche audience.
There are a few things to bear in mind when creating your Twitter bio. 
How well your bio is written will directly affect your ability to start a conversation with your target audience and gain strong followers.
There are several twitter bio’s and in order to stand out in the crowd your profile must have a unique personal touch. Sharing your interests, hobbies and inspirations will help people to relate with you and your business vision.
You become easily accessible to people and it provides effective information to capture people’s attention. It is a critical way to build a long lasting relationship with your clients, customers or suppliers.
Making prudent use of hashtag in your profile is critical as it helps you get discovered in Twitter search results. However, they should be used sparingly. Hashtags can be used to invite both a niche and large audience.
When your hashtags targets a broader audience your twitter bio gets exposure to a large audience. Likewise when your hashtags address a niche audience it ensures that your bio does not get lost in an ocean of search results.
Your bio gives a great opportunity to turn your niche audience to ardent fans of your vision and your business.
Use you twitter bio to clearly state what the customers or clients should expect from your business. Reach out to as many customers and clients through your twitter bio.
Are you selling products? Or are you providing customized solutions to clients?
By sharing information you can be clear about the services and products that your business caters too.
Make sure that the information is presented in an interesting way to engage your audience. Humor adds many flavors to any social conversation.
It makes association with you and your business a memorable experience for the audience.
You can your bio to share your contact information so that your customers or clients know exactly how to get in touch with you.
Your business address is a great way to showcase reach of your business whether local or nationwide presence.
Business addresses have a specific section allotted to them so they do not compete for space within 160 characters.
Listing your business address is a great way for your business to get a top rank in the twitter search result page.
You can use the bio space to add clickable links to your website that will direct your customers or clients to the product or services page of your company.
Links can be added besides the 160 characters in your bio. This is a great opportunity which to enhance your business exposure to a bunch of new audience.
The role of your unique personality in your twitter bio cannot be overstated. Your passion and authentic voice will cause people to take action by following you and supporting your business.
