Having a proper influencer marketing strategy will help get more traffic to your website. But initially it takes time to setup the process and can be confusing for the beginners.
So in this blog let me try to help beginners to avoid that confusion and fear to start with influencer marketing.
So what exactly is influencer marketing?
Influencer marketing is the strategy which identifies influencers or popular people in your industry. Once you identify the influencer, you might try to get in a deal or partnership with that particular person to promote your website content with the influencers followers, so that your website might have chances to get more traffic.
Here are some of the steps which will help you create a successful influencer marketing strategy:
Steps to create a successful influencer marketing strategy
1. Understand Your Target Audience
Before you approach an influencer you should first be clear with your targeted audience. If you would like to promote a blog related to digital marketing then it would be of no use if a person who is popular in medicine promote it.
Before you approach an influencer you should first be clear with your targeted audience. Share on XOnly when you are clear with the targeted audience you will be able to approach the right kind of influencer who will help your content to reach to the right kind of audience.
2. Define Your Goals
Once you define your targeted audience, the next step for you in the influencer marketing strategy is to define your goals. If you are not sure on what your goal is, then how will you be able to know whether your campaign is successful or not.
You goals can be anything like increasing brand awareness, getting more traffic, getting more leads, etc.
3. Identify the relevant influencers
Once you are clear with your targeted audience and goals, then your next job would be to identify the relevant influencer who can help with it.
Do not just decide your influencer based on the number of followers they have in social media. All the people who have large social media followers might not be influencers. If you have $5, you too can get thousands of followers by purchasing a gig in Fiverr.
An influencer is the one who is seen as thought leader by your targeted audience.
An influencer is the one who is seen as thought leader by your targeted audience. Share on X4. Decide on the way to approach your influencer
Once you have decided on who is your influencer, then are some ways through which you can approach them, based on the budget and time you have:
- Try to build a relationship with your influencer by commenting on his blog, sharing his content on continuous basis.
- Approach an agency which can help you connect with influencers.
- Get premium tools through which you can directly interact with influencers and request them to promote your content.
Just to keep it simple, the more money you have for your influencer marketing the lesser the time for you to be successful, in your influencer marketing strategy.
5. Analyse the activity of influencers followers
Try to analyse the activities of your influencer followers like what is the type of content they are liking, what is they are sharing the most etc.
Based on this analysis you can create your content and then share it with your influencer. This can increase the chances of liking or sharing your content as well.
6. Measure the results of your influencer campaign
Now as you have performed your influencer marketing campaign, measure the results with your goals.
If you have spent some money on these campaigns then it would be helpful if you can measure your ROI, which can help you strategize future marketing campaigns.
Conclusion
Influencer marketing is definitely the best strategy for increasing the website traffic in a very short span of time. But it has to be noted that it depends on the budget you allocate. At the same time you should never ignore other ways like organic traffic, which will help you with getting traffic over the long time.
Have you ever did influencer marketing for your website?
Please feel free to share your comments below.
Happy learning 🙂
