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SEO for Small Businesses: How to Implement SEO for a Small Business

Most of the small businesses are in thoughts that SEO is only for big businesses or for businesses who can spend lot of money on content.

But it is not completely true. SEO for Small Businesses

There is something called SEO for small businesses, it means by following few strategies even small businesses can make use of SEO to get quality traffic to their website.

So what is SEO? – SEO stands for Search Engine Optimization, which means it is the process which can show your website in search results when users type their keywords.

Fine, so what are some of the SEO factors Search Engines consider for ranking any website? –

  1. Technical website factors – Tile tag, Meta Description, image alt text, etc. All these are called as on-page SEO factors.
  2. Quality and Quantity of the content –  You should update your website with more quality and frequent content from time to time. Probably blogs are the ones which can help you with this.
  3. Local Factors – These are the factors which can help for SEO for small businesses, and can gain an advantage when compared to other big businesses. It means if yours is a local business, then your website will be given more preference in local search results.

Tips for doing SEO for small businesses:

  1. Register your website with Google Search Console and fix the issues from time to time which the console shows.
  2. Register your business in “Google My Business” listing.
  3. Conduct keyword research and target long-tail keywords. Do not try to compete for very high competitive keywords where big businesses are already ranking for.
  4. Take care of all your on-page SEO factors.
  5. Try getting backlinks to your website, probably from your business partners websites.

Useful SEO tools for Small businesses:

There are very helpful tools where small businesses can make use of to do their SEO very effectively. Here are 2 such free tools:

  1. Screaming Frog: This tool is free for upto 500 pages and will give you a very good understanding on your on-page SEO factors like title tag, meta description, 404 pages, etc. I hope it’s FREE version is more than sufficient for most of the small businesses.
  2. Google Search Console: This is again a free tool from Google itself. It will tell you all the potential issues that are affecting your website from getting ranked in search results.

Note: Tools will not help you get ranked in search results. It will just guide you on how to do a better SEO for your website, so that your chances of getting ranked increases.

What if you cannot do it all by yourself?

I understand, once you read this blog you might be wondering on how to do all these technical stuff which you do not have any idea on.

Don’t worry, SEO is not that hard as you thought. The only thing is you need to keep few efforts to learn and understand about it.

If you feel like you cannot learn it, then there are lots of freelancers and SEO agencies who can do this job for you.

But before outsourcing your work to them, you need to ask them few questions and try to get potential answers from them.

Here are some of the questions which can help:

  1. What is the kind of strategy you will follow to improve my SEO results?
  2. What specific tasks will you perform on weekly and Monthly basis?
  3. Will you follow the guidelines specified by Google’s webmaster?
  4. How will you showcase Weekly or Monthly reports?
  5. What is the estimated time frame for better results?

Conclusion

I hope as a small business you might have got an idea on how to perform SEO for your website.

Please let me know if you have any questions, in the comments section below and I will try my best to respond to them.

All the very best for your SEO efforts.

Here are some more blogs on SEO, which I thought might be useful for you:

How To Get More Organic Traffic To Your Website

21 SEO Tips for Better Results

 

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