Facebook is a wonderful platform to focus for your business.
Facebook has around more than 2 billion users and around 60 million active business pages.
In spite of having such a huge competition, you can effectively make use of Facebook for your business and try getting more likes to your posts.
This blog post will not show you any magic on how to get 10K likes in a single day.
This post will just explain on what are the best strategies you can use to get decent likes for your Facebook posts.
So let’s dive into them:
1. Have a Proper Strategy
Based on your business goals make sure you are creating a proper strategy to get most out of Facebook. Only with a proper strategy you can have your brand presence created.
Your strategy should include something like: defining your targeted audience, analysing on what your competitors are doing and setting SMART goals.
2. Focus on Basics of Your Business Page
Sometimes we plan so many advanced things and forget the most basic ones.
This can be applicable even to your Facebook business page. Following are some of the basic things you should not ignore in your page:
- Make use of About section very effectively: Have all the details like – when was your business found, description about what your business is, contact information, your website URL, Mission of your business etc
- Having proper profile and cover photo: Images create visual impression about your business, so chose your images wisely. It is a good practice to have your business logo in profile pic. Also make sure you are focusing the dimensions of the images based on Facebook recommendations.
- Pin the top performing post: It would be great if you can pin one of your post at top, if it has more likes. Don’t worry you can change this whenever you wanted.
3. Increase The Visibility of Your Facebook Page
You have to make sure you are visible easily to people who search for your business.
People generally try searching for your business with your brand name. So please make sure you are naming your page as your brand name.
Try to use memorable and consistent user name through out all your social channels so that people will find it easy to recognize you.
4. Post Engaging and High Quality Content
Try using compelling headlines and also visually attractive images in your FB posts.
In one of the research it was found that a FB post with images gets more likes and shares.
You can create your own images using tools like PhotoShop.
If you are not aware on how to use it, you can even get images for free from sites like Pixabay, Unsplash etc.
There is also a famous tool called as Canva which will help you design customized images easily.
Related blog: 10 Tips to Write Quality Content for Your Blog
5. Don’t Be Too Promotional
People don’t like posts that are too promotional. Infact a survey from Facebook itself got proved on this.
Make sure all your posts are not sales pitches.
People will like and engage with your posts only if they are informative and entertaining.
6. Create and Post Videos
If you really wanted more likes for your Facebook posts and if you have not yet started creating videos, please do this on priority basis.
The trend of video posts in FB is increasing these days and it is definitely the worth strategy to consider.
7. Post Consistently and Post at The Right Time
Make sure you are active in FB with your posts on a consistent basis. To do this effectively a content calendar can be very helpful. Using this content calendar you can schedule posts in advance using tools like Hootsuite, Buffer etc.
Along with consistent posting you also have to make sure that you are posting at the right time.
You have to do your own research before you come to know on which timing will work the best.
Conclusion
Hope you liked the post and try to implement all the above discussed strategies and get more likes to your FB posts.
Please feel free to comment below about your opinion on this post.
All the best.
Happy Learning 🙂
