If you are a blogger or a digital marketer, a question to have surely crossed your mind would be “Is E-Mail marketing important?”
Well, simply put, it is. 
The fact that out of 196 billion emails sent every day, 106 billion are business emails should be enough for you to realize its importance.
You can make your message reach directly to your customers, 24×7, irrespective of their location.
You may have friends who aren’t on Facebook, WhatsApp or Twitter, but no one in today’s digital era is without an email address.
From promotional mails to periodic newsletters to recording feedback, emails help you connect with your customers like never before.
It is fast, impactful and direct. And if you are someone who makes a living from online business, it is essential to know the impact email marketing can have on your business.
Here are 6 Reasons why Email Marketing is important for an online business:
- Most effective for long term relationship
Other online marketing tools like social media, paid advertisements may have mass reach, but email marketing lets you connect with your customers to form a long term relationship.
Email marketing lets you connect with your customers to form a long term relationship. Share on XWith periodic newsletters to personalized discount offers, email marketing makes your customers feel special and connected with your brand.
2. Customized and Targeted Communication
Admit it; we all love to receive personalized discount offers with our name mentioned in the message.
While drafting the email, you have the freedom to customize the content, offers and even the target audience.
With a well defined customer database, email marketing can make you target the right customers with the right communication.
Emails having messages with customer names can really boost the conversion of prospects into customers.
3. Growth with growing mobile penetration
Although e-mail marketing has been in use for many years, but the way mobile penetration has triggered its growth is noteworthy.
According to stats, more than 50% of emails are opened on a mobile device.
According to stats, more than 50% of emails are opened on a mobile device. Share on XEvery time a notification beeps up on the mobile, it rouses curiosity in your customer’s mind and by using a nicely crafted mail, that curiosity can be converted into a purchase.
4. Two way communication
Email marketing is not limited to sending information; it is a two way communication tool.
From customer feedback to “call to action”, email marketing can help you engage in a two way communication with your customers.
5. Easy on your pocket
Every marketer wants to attain maximum Return on Investment.
And when it comes to tools like e-mail marketing, the return is as high as 38 times the investment.
Whether it is lead generation, customer acquisition or discount coupons, e-mail marketing leaves behind many other marketing methods in term of return on investment.
6. Measurable
Measuring the results of your marketing efforts is the most important part of marketing process.
Measuring the results of your marketing efforts is the most important part of marketing process. Share on XIt provides an impetus to modify and rework your campaign keeping in mind your past mistakes.
Email marketing is a tool that provides detailed results of your email marketing campaign.
From the number of mails opened to the number of customers who made a purchase, everything can be ascertained.
Note: Tools like Aweber can help you with this.
Conclusion
So if you are not leveraging the power of email marketing, please go ahead and start using it.
If you already had tried it, please share your experiences with it in the comments section below.
All the best.
