If you ask me, the best piece of advice that I have for anyone who has started blogging is; “Make use of EMAIL MARKETING”.
And it’s not just about me; e-mail marketing would surely be one of the top 5 traffic generators for almost all the bloggers around the world.
The reason is pretty simple; no blogger can afford to ignore email marketing, which has the potential to generate 38 dollars for every dollar spent!
The question that arises is how can you maximize benefits from your e-mail marketing campaign.
But, doing everything manually will not get you the returns that you can have using simple and highly effective e-mail marketing tools.
Let’s delve deeper into understanding why e-mail marketing is so important for your business and how can you improve your campaigns by using an e-mail marketing tool:
- Automated Processing
From the creation of visually attractive e-mails to functions like auto-responder, an e-mail marketing tool automates all the processes involved in your e-mail marketing campaign and helps improve efficiency in terms of time as well as quality of your e-mail.
- Personalized Targeting
Stats say that having the name of the receiver in the subject of an e-mail multiplies the e-mail opening rate significantly.
With an e-mail marketing tool, you can create personalized messages and even personalized e-mail subjects.
3. Targeted Campaigns
E-mail marketing tools are capable of providing information that’s practically impossible to obtain if you manage your email campaigns manually.
The number of e-mails opened, read and the number of people who took action, all the statistics are presented to you and you can design your next campaign accordingly.
Which e-mail marketing tool to use?
This question would have surely crossed your mind while reading all the benefits an e-mail marketing tool can bring to your blog.
No doubt, there are plenty of e-mail marketing tools available having different features at different price points.
A mistake that most people make is to go for a tool that seems affordable initially, but falls short of expectations later on.
Investing in an e-mail marketing tool that benefits you in long run will work as an asset for your blog.Investing in an e-mail marketing tool that benefits you in long run will work as an asset for… Click To Tweet
But when it comes to complete campaign effectiveness including timely delivery, personalized and targeted messages, Aweber is my preferred choice.
With its highly customizable templates and exceptional ease of usage, Aweber is beyond doubt the best option for serious bloggers who want results.
Here’s what you get with an Aweber subscription:
- Attractive and customizable e-mail templates with drag and drop editor.
- Auto-responder follow up with a sequence of pre designed e-mails.
- Expert customer care with a solution to all your queries.
- Targeted campaigns based on the number of actions taken.
You get all these amazing features and much more at a price starting from $19 per month.
Furthermore, there’s a one month free trial to get you started.
But once you start using the trial version of Aweber which is the most trusted e-mail tool on the web, you will most likely stick with it.