Are you facing trouble in getting visitors to your website even when you think that you are creating great content and doing proper marketing?
Dont worry. You are not alone and many of the online business owners are facing the same issue.
In this blog I will be discussing 3 best content marketing hacks you can use to grow your website visitors.
I am sure they will help a lot.
So let’s get started.
- Create Content for Readers, Not for Search Engines
The mistake most bloggers do is that they try to create content by keeping search engines like Google in mind.
Whenever you create content from search engines perspective you will not be able to write a good blog which attract readers.
Write your blog very naturally. Forget about the number of times the keyword to be repeated, keyword density, headlines etc.
It does not mean that you should avoid SEO for your blog. You can always optimise your blog for SEO later when you finish writing your article.
But initially just write keeping your readers in mind. The content you write should provide more value to your readers and they should think you as an expert in that topic.
While writing content for readers try to find answers to some of the following questions:
- Are your targeted audience interested in your topic?
- Will they be interested to share your content in their social media profiles?
- Will your target audience like short blog post or the lengthy one?
- Write a Detailed Informative Post
Make sure you are writing a very lengthy post with a minimum of 2000+ words, if possible.
Google also favors posts which are very lengthy.
It does not mean that you simply write a post which is not providing much value to your readers.
The reason behind why Google favors lengthy posts is that they will be explained in a very detailed way so that users can get complete knowledge on that particular topic.
So always write an article by doing a proper research and then explain all the points in a very detailed way.
Use lots of screenshots, so that readers can easily understand on what you are trying to tell.
The other advantage of writing very in depth articles is that you will get lots of social shares.
Just go to one of your Social media platform, lets say Twitter and observe the posts which got lots of likes and retweets.
Most of the articles will be in depth with a very detailed explanation and lots of screenshots.
One best tip which I can give you to write an indepth article is by following Brian Deans “Sky Scrapper Technique”.
Just type the topic name in Google and observe the list of blogs which are already ranking in the first page of Google.
Now make sure that your article is beating all these existing articles which are already ranking. It can be in more words, more images, more videos etc.
- Pay Attention to the Headline of the Blog
You might have written a very informative and epic post. But it is of no use when no one is clicking on your blog.
The best way to get or attract more clicks for your blog is by writing a headline which is very compelling and attractive.Attract more clicks for your blog by writing a headline which is very compelling and attractive. Click To Tweet
Here is a great writeup from copyblogger.com which will help you in writing attractive headlines. Read it and follow it.
There are lots of other content marketing hacks that will help you in getting more website visitors. I may discuss more about then in my future blogs. But for now, follow the above discussed hacks and you will sure start seeing the results.
Please do mention your opinions in the comments section below.